Additionally, paste this code immediately after the opening tag: About Us - H&O- בית של מותגים
  • A A A

About Us

About H&O

Introduction of H&O

H&O, one of the largest and dominant fashion-retail chains in Israel, employs more than 1200 people and operates 46 stores countrywide (total of 40,000 sqm/430,000 sqft), and active in the Israeli market since 1994. H&O operates stores from 40 sqm (430 sqft) up to 1600 sqm (17,222 sqft) with an average store size of 1000 sqm (10,764 sqft). H&O stores are located both in big centric shopping malls and shopping centres/parks in prime locations.

H&O positioned itself as a VFM retail chain with a vision to offer its customers a full range of fashion solutions: clothing for the entire family: men, women, youth, kids & babies, accessories, cosmetics, sporting fashion and equipment, home fashion and textiles.

In order to approach our customers with a full offer in the above mentioned segments, H&O not only designs and manufactures, but also sells a full range of international brands exclusively such as: Carter`s, OshKosh, Nike SB, Jordan, Converse, Dex etc. 

Along to leading international brands such as: Nike, Adidas, , Levi`s, Lee, Wrangler, Triumph, L`Oreal etc.

H&O imports and manufactures its merchandise from the Far East, Europe and Israel via variety of suppliers, and enjoys full logistics support by the largest logistics group in Israel.

Loyalty program

In an effort to meet its customers` needs, H&O has also established a customer loyalty program. This program has more than 390,000 members and growing rapidly every month – with a strategic loyalty club partnership with Visa–Cal Group (one of the largest credit card groups in Israel). This partnership with Visa-Cal enables H&O to broaden its customer base, reaching more households in Israel with better value for money offers (VFM).

Strategic alliances

Two of H&O`s dominant customer groups are the Israeli Police and Army Forces. The Israeli police department has selected H&O for providing its officers and their families with special benefits toward exclusive purchases of clothing and footwear at H&O stores. The IDF and the Ministry of Defence have also chosen H&O to provide the standing army with benefits toward the purchases of clothing, equipment and footwear.


H&O is a privately owned company, fully controlled by Avraham Livnat Ltd. – a private family holding and investment group owned by the Livnat family. Amongst the Livnat family holdings are: Taavura group - Israel’s largest road haulage and logistics company; financial investment in the IDB group – Israel`s largest holding enterprise and additional privately owned companies in the following sectors: retail, agriculture, logistics, gas and oil, real estate, cosmetics and more.